Viva Perros is a non-profit organization that raises money to help homeless and abused dogs get the medical care they need and find good homes. Joe King Carrasco, known for his revved-up Tex-Mex brand of rock n roll, has been a long time supporter and lover of dogs. Viva Perros is his way of taking some of the profits from his music and putting it into the hands of non-profit rescue groups that work relentlessly to improve the lives of dogs around the world.